A Guide to Lead Generation
So, picture this- you’ve just returned home after a long, exhausting business trip. You changed into your comfortable jammies, get into your cozy blanket and just as you drift off to dreamville, your phone rings and the telecaller on the other end goes “Hello there. This is Kevin and I’d like to talk to you about your toner needs.” This is why you need inbound lead generation so that you don’t become that frustrating cold-caller, disrupting people’s naps. What is a Lead? Businesses find prospects through two primary methods: Purchasing Data: They buy databases with contact information and contact details about a person who may or may not be a relevant prospect for the company. These prospects are contacted by the cold callers to open communication and confirm if they qualify as a lead. Generating Leads: These are people who initiate contact with the company by submitting their personal information or directly communicating via contact form or helpline using effective...